To make a sale, bring new insights about your customer

Just out of a conversation with one of our Brand consultants and got a great learning. Customers buy from you not because your product or service is better but because they believe you bring new insights into their industry. So, start having an opinion or independent perspective about what is happening in the industry you […]

New Managers – Blow your whistle

Are you a manager who has been appointed few days / months back and don’t see your team looking up to you or giving you trouble. Here is a tip – “Blow your whistle” I remember the movie – “Kindergarten Cop” in which Arnold Schwarzenegger is a hardened inner-city undercover policeman who suddenly finds himself […]

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